Top Beauty Retail Apps on Android in Europe: Q4 2024 Insights

In the fourth quarter of 2024, the performance of leading beauty retail apps on the Android platform in Europe showed diverse trends. Data from Sensor Tower reveals interesting insights into download numbers and active user engagement.

Mein dm experienced a steady download rate throughout the quarter. Weekly downloads peaked at approximately 125K in early December, while active users increased from 4.4M to 5M by mid-December, reflecting strong user engagement.

Notino: perfumes and cosmetics saw a significant rise in downloads, particularly in mid-November, with numbers reaching 135K. Active users also followed an upward trajectory, peaking at around 1.3M in mid-December before a slight decline towards year-end.

ЛЭТУАЛЬ: косметика, парфюмерия reported a dramatic spike in downloads in late November, reaching 152K. Active users increased significantly throughout the quarter, peaking at 2.5M in early December.

Sephora - Make-up, Beauty saw consistent growth in downloads, with a notable peak of 116K in late November. Active users rose steadily, reaching over 1M by the end of November.

Золотое Яблоко: онлайн-покупки maintained a steady increase in downloads, peaking at 98K in the final week of December. Active users grew from 2.1M to 2.7M by late December, indicating strong retention.

These insights provide a glimpse into the dynamic landscape of beauty retail apps in Europe. For more detailed analytics and trends, visit Sensor Tower.